Technical Marketing Specialist

Job Purpose

To support the S&T Journals Publishing division by successful management and delivery of all aspects of marketing for the Conference and Webinar product lines. Provision of support to e-Marketing team as needed to ensure standards, targets are met and deadlines are achieved.
Key Result Areas
Main Activities and Responsibilities

Successful execution of all marketing activities:

� Plan, create and manage all conference campaigns/activities throughout the event lifecycle
� Become a �super user� for relevant marketing tools and systems. Provide input and feedback on developments and functionalities to Marketing Communications Managers and Publishing
� Develop understanding of online marketing best practice and advise business contacts as required

Online marketing:

� Create, update and maintain the Conference web presence via various systems
� Manage online marketing of S&T Webinars
� Timely support for all aspects of online marketing on behalf of all stakeholders
� Creation and management of relevant e-mail marketing collateral
� Advise as necessary with regard to requirements gathering, release testing, technical feasibility and project planning
� Analysis of various channels with a view to increasing relevant conversions/actions
� Design and implement back-end systems to streamline e-marketing workflows

Marketing communications support:

� Involvement in global Marketing Communications projects as required
� Support for online tools and processes in use by the department
� Assist as needed in online marketing tasks
Skill set
� Highly experienced in publishing of content to web servers via different systems
� Online marketing knowledge techniques, workflows, �do�s and don�ts� etc.
� In depth knowledge/exposure to HTML and CSS e.g. via Dreamweaver or hand coding
� Knowledge of supporting image creation applications i.e. Photoshop, Fireworks etc.
� Experience and affinity with numerous software packages such as Excel, content management systems
� Knowledge of web and e-mail analytics software
� Solid and proven programming/coding skills are advantageous e.g. ASP/PHP/SQL, especially in area of producing data-driven web solutions
� Excellent English language skills required both verbal and written
� Ability to self-manage workload to meet deadlines
� Ability to coach non-technical staff
� Awareness of multiple web browsers, platforms and technologies

Agency/Employer: Cynosure Corporate Solutions
Town or City: Chennai (Chennai)
Sector: Marketing
Related Job Titles: Not stated
Permanent/Contract: Permanent, Full time
Experience: 2 years
Date: More than 60 days
Salary: Not specified

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