Executive Marketing - Brand building

Carry out consumer, trade and competitive analysis and provide inputs to the Group Product Manager in the process of defining the Brand Seed, Pyramid and Proposition.

Consumer Promotions: Brainstorm and generate alternate consumer promotion concepts plans. Assess feasibility of short listed concepts and communicate final concept to Central Planning, R&D and Technical. Seek approval from Legal on the selected consumer promotion. Coordinate execution with Planning and Purchase.

Pricing: Gather competitive information on pricing inclusive of all margins and schemes, analyze effect on sales due to pricing structure revision, prepare price change proposal and share with the Group Product Manager

IN ORDER TO sustainable increase the Volume, NSV and Gross Margin of the assigned Brand
Prepare concept note and prepare draft charter with the help of assigned multifunctional resources. Define Project plan and coordinate the process across the assigned project team members. Follow up with Legal to check on Branding, Claims and Artwork. Lead the consumer validation of the concept sample. Provide design artworks for development. Circulate signed/approved shade cards and top covering sheet. IN ORDER TO ensure that the new product development efforts on the brand deliver Consumer delight within company norms of cost and quality

Draft briefs for the market research agency for consumer research related to the Brand. Review research plan, provide feedback, seek approval on the plan finalized. Provide inputs into selection of respondents and participate in research. Provide feedback to R&D or concerned department/external agency based on research results IN ORDER TO strengthen the understanding of consumer needs and perception of the assigned brand vis-a-vis Brand Seed and Competition.

Portal Management Responsible for the contents in the website, and all online presence. Should independently work on the establishment of online sales activities thru tie-up with Online portals. Should have hands on experience in portal management, updating and redesigning of portal.

Distributor Relationship Management: Instrumental for the vendor development tie-up and management of sales in Large scale retail formats / Hypermarts/Mega Malls, etc..


? Monthly Sales Forecast:
? Annual Budgeting Sales Budget:
? Portal Management:
? Distributor Relationship Management
? Terms of Trade Process
? Performance Management

Agency/Employer: Cynosure Corporate Solutions
Town or City: Chennai (Chennai)
Sector: Internet
Related Job Titles: Brand Manager
Permanent/Contract: Permanent, Full time
Experience: 5 years
Date: More than 60 days
Salary: 450000 INR India Rupees / Year

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